Archive for the ‘featured-articles’ Category

A Story worth a reading!!!

Tuesday, August 9th, 2011

An old man lived alone in Punjab, India . He wanted to sow potato garden,
but it was very hard work. His only son, who would have helped him, was in
prison. The old man wrote a letter to his son and mentioned his situation:

Dear Son,

I am feeling pretty bad because it looks like I won’t be able to plant my
potato garden this year. I hate to miss doing the garden because your mother
always loved planting time. I’m just getting too old to be digging
up a garden plot. If you were here, all my troubles would be over.
I know you would dig the plot for me, if you weren’t in prison.

Love,
Dad

Shortly, the old man received this telegram: “For Heaven’s sake, Dad, don’t
dig up the garden!! That’s where I buried the WEAPONS!!”

At 4 a.m. the next morning, a dozen secret Police agents and local police
officers showed up and dug up the entire garden without finding any WEAPONS.

Confused, the old man wrote another note to his son telling him what
happened, and asked him what to do next.
His son’s reply was: “Go ahead and plant your potatoes, Dad. It’s the best I
could do for you from here.”

MORAL: NO MATTER WHERE YOU ARE IN THE WORLD, IF YOU HAVE DECIDED TO DO
SOMETHING DEEP FROM YOUR HEART YOU CAN DO IT. IT IS THE
THOUGHT THAT MATTERS NOT WHERE YOU ARE OR WHERE THE PERSON IS.

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Important Toll Free Numbers for Indian Companies!!!

Tuesday, July 13th, 2010

Airlines
Indian Airlines – (1800 180 1407)
Jet Airways – (1800 22 5522)
Spice Jet – (1800 180 3333)
AirIndia — (1800 22 7722)
Kingfisher – (1800 180 0101)


Banks
ABN AMRO – (1800 11 2224)
Canara Bank – (1800 44 6000)
Citibank – (1800 44 2265)
Corporation Bank – (1800 443 555)
Development Credit Bank – (1800 22 5769)
HDFC Bank – (1800 227 227)
ICICI Bank – (1800 333 499)
ICICI Bank NRI – (1800 22 4848)
IDBI Bank – (1800 11 6999)
Indian Bank – (1800 425 1400)
ING Vysya – (1800 44 9900)
Kotak Mahindra Bank – (1800 22 6022)
Lord Krishna Bank – (1800 11 2300)
Punjab National Bank – (1800 122 222)
State Bank of India – (1800 44 1955)
Syndicate Bank – (1800 44 6655)

Automobiles
Mahindra Scorpio – (1800 22 6006)
Maruti – (1800 111 515)
Tata Motors – (1800 22 5552)
Windshield Experts – (1800 11 3636)

Computers/IT
Adrenalin – (1800 444 445)
AMD – (1800 425 6664)
Apple Computers – (1800 444 683)
Canon – (1800 333 366)
Cisco Systems – (1800 221 777)
Compaq – HP – (1800 444 999)
Data One Broadband – (1800 424 1800)
Dell – (1800 444 026)
Epson – (1800 44 0011)
eSys – (3970 0011)
Genesis Tally Academy – (1800 444 888)
HCL – (1800 180 8080)
IBM – (1800 443 333)
Lexmark – (1800 22 4477)
Marshal’s Point – (1800 33 4488)
Microsoft – (1800 111 100)
Microsoft Virus Update – (1901 333 334)
Seagate – (1800 180 1104)
Symantec – (1800 44 5533)
TVS Electronics – (1800 444 566)
WeP Peripherals – (1800 44 6446)
Wipro – (1800 333 312)
Xerox – (1800 180 1225)
Zenith – (1800 222 004)
Indian Railway General Enquiry 131
Indian Railway Central Enquiry 131
Indian Railway Reservation 131
Indian Railway Railway Reservation Enquiry 1345,1335,1330
Indian Railway Centralised Railway Enquiry 1330/1/2/3/4/ 5/6/7/8/9

Couriers/Packers & Movers
ABT Courier – (1800 44 8585)
AFL Wizz – (1800 22 9696)
Agarwal Packers & Movers – (1800 11 4321)
Associated Packers P Ltd – (1800 21 4560)
DHL – (1800 111 345)
FedEx – (1800 22 6161)
Goel Packers & Movers – (1800 11 3456)
UPS – (1800 22 7171)

Home Appliances
Aiwa/Sony – (1800 11 1188)
Anchor Switches – (1800 22 7979)
Blue Star – (1800 22 2200)
Bose Audio – (1800 11 2673)
Bru Coffee Vending Machines – (1800 44 7171)
Daikin Air Conditioners – (1800 444 222)
DishTV – (1800 12 3474)
Faber Chimneys – (1800 21 4595)
Godrej – (1800 22 5511)
Grundfos Pumps – (1800 33 4555)
LG – (1901 180 9999)
Philips – (1800 22 4422)
Samsung – (1800 113 444)
Sanyo – (1800 11 0101)
Voltas – (1800 33 4546)
WorldSpace Satellite Radio – (1800 44 5432)

Investments/ Finance
CAMS – (1800 44 2267)
Chola Mutual Fund – (1800 22 2300)
Easy IPO’s – (3030 5757)
Fidelity Investments – (1800 180 8000)
Franklin Templeton Fund – (1800 425 4255)
J M Morgan Stanley – (1800 22 0004)
Kotak Mutual Fund – (1800 222 626)
LIC Housing Finance – (1800 44 0005)
SBI Mutual Fund – (1800 22 3040)
Sharekhan – (1800 22 7500)
Tata Mutual Fund – (1800 22 0101)

Travel
Club Mahindra Holidays – (1800 33 4539)
Cox & Kings – (1800 22 1235)
God TV Tours – (1800 442 777)
Kerala Tourism – (1800 444 747)
Kumarakom Lake Resort – (1800 44 5030
Raj Travels & Tours – (1800 22 9900)
Sita Tours – (1800 111 911)
SOTC Tours – (1800 22 3344)

Healthcare
Best on Health – (1800 11 8899)
Dr Batras – (1800 11 6767)
GlaxoSmithKline – (1800 22 8797)
Johnson & Johnson – (1800 22 8111)
Kaya Skin Clinic – (1800 22 5292)
LifeCell – (1800 44 5323)
Manmar Technologies – (1800 33 4420)
Pfizer – (1800 442 442)
Roche Accu-Chek – (1800 11 4546)
Rudraksha – (1800 21 4708)
Varilux Lenses – (1800 44 8383)
VLCC – (1800 33 1262)

Insurance
AMP Sanmar – (1800 44 2200)
Aviva – (1800 33 2244)
Bajaj Allianz – (1800 22 5858)
Chola MS General Insurance – (1800 44 5544)
HDFC Standard Life – (1800 227 227)
LIC – (1800 33 4433)
Max New York Life – (1800 33 5577)
Royal Sundaram – (1800 33 8899)
SBI Life Insurance – (1800 22 9090)

Hotel Reservations
GRT Grand – (1800 44 5500)
InterContinental Hotels Group – (1800 111 000
Marriott – (1800 22 0044)
Sarovar Park Plaza – (1800 111 222)
Taj Holidays – (1800 111 825)

Teleshopping
Asian Sky Shop – (1800 22 1800)
Jaipan Teleshoppe – (1800 11 5225)
Tele Brands – (1800 11 8000)
VMI Teleshopping – (1800 447 777)
WWS Teleshopping – (1800 220 777)

Others
Domino’s Pizza – (1800 111 123)

Cell Phones
BenQ – (1800 22 08 08)
Bird CellPhones – (1800 11 7700)
Motorola MotoAssist – (1800 11 1211)
Nokia – (3030 3838)
Sony Ericsson – (3901 1111)

Hope this will be of help to you all!!!!!!!!

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The art of Maturity – Business Rules 4!!!!!

Friday, May 28th, 2010

How many of you know and remember Gold spot,Binny,Dynora,Solidaire,kwality ?????

if you see all the above brands are fully qualified in adapting the earlier three rules of business.but they are almost no more now.

Why it happened???

because they dont understand or misunderstand the art of maturity!!!!

In Products or services maturity means updation of the product/services upto date along with the market.When the market matures the company has to also change the product according to the market.

Gold spot was the undisputed leader in aerated drinks in 80′s.Binny was the market leader in garments.Solidaire and Dyanora are the two ajor television brands in india.kwality Ice creams No one easily forget eventhough we have ignored it as a brand.all these brands failed to understand the market direction and they want to stick on to their same old success formula which was adapted in their early 80′s.

if you see videocon,a fairly successful leader in the television segment,they have updated them selves to a home appliances company according to the market.But Dyanora and solidaire failed.Same is applicable to pepsi.

The failure for goldspot is because they want to stick to that one and only flavor and they dont want to venture into anyother thing.this digged the grave for the brand.

any product or service has to update/mature according to the market.If the company fail to understand this market ignores them.many a service providers and product owners fails here because of the initial success they enjoy in establishing their brand.they would have followed their earlier three rules.But it is very essential for any business owners to understand the market maturity and react to it.

We will discuss more on how to overcome this in the Art of line extension and the Art of Cross Selling!!!!

post your comments!!

Cheers!!!

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The Art of Differentiation-Business Rules 1

Monday, May 17th, 2010

Differentiation Matters!!!!

I’m travelling to mumbai from hyderabad today.after checking in as it was morning thot of having breakfast.Hyd airport has best varieties of Restaurants.

It has coffee beans,idly factory,indian paradise,pizza hut,chowpatti and some more.I was surprised to know today that all the outlets has been managed by one company.

I found all counters full.people were infact standing on queue.I realised the differentiation rule worked here.the company choosed to have different outlets to cater different taste buds rather than having one big counter which serves ALL.

The same is being adopted by almost all malls.seperate counters for diff brands.

If you recollect your earlier experiences you would have seen all brands in one big counter instead of different counters.

How exactly this helps a company???

This helps the company in reducing the consumers time by categorizing and by reducing options.

Its always advisible to have diff solutions to cater diff audience even if your solution has a capability of catering ALL!!!

Its very essential for you not only to differentiate your products but also to differentiate your offerings based on the tergeted market segment

Post your comments on this!!!

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